Case study Essay Example | Topics and Well Written Essays - 1500 words - 25

Case study - Essay Example Interestingly, the company treats each product as standalone unit of business. Apple is ranked the sixth amongst the mainstream computer manufacturers in US. This translates to a 3.5% of the market share compared to a 2.4% global market share that places the company ninth amongst the global list of computer makers. Prior to those years that Apple maintained a distinct position, the growth in technology and network has adversely shaken the predominance of Apple. As at the fourth quarter of the year 2012, Apple posted US$ 45million worth of net profit. This is an equivalent of US$0.13 per share. To prove the loss of dominance of the Apple brand, a similar quarter of the company revenue three years from 2012 indicates a US$ 0.19 per diluted share or a net profit of US$66 million. This paper discusses the impact of evolution in technology to the operations of Apple Company. Apple applies a corporate branding strategy that revolves around consumers maintaining an emotional experience with the products of the company. The success of Apple over the years is pegged on development of an emotional brand that obligates the company to adopt a distinct humanistic corporate culture. The company has unique verbal and visual vocabulary and strives to establish a lasting connection with its consumers. In the 1970s, Apple ignited the revolution of personal computers within the market. This engineered the production of the Apple II, before the reinvention of the personal computer in the 1980s with the introduction of the Macintosh. The driver behind the branding of Apple is the desire of the company to bring the best personal experience of computing amongst the most common users of computers: educators, students, creative professionals, and overall consumers of electronics. The company, therefore, relies on a corporate branding strategy through internet or software

Critical Thinking Assignment on Jacob Ind Essay Example | Topics and Well Written Essays - 500 words

Critical Thinking Assignment on Jacob Ind - Essay Example Jacob Ind faced several risk factors that might have contributed to their criminal activity. Behavioral and social factors were the major risk factors in his case. He lived in a poor family structure characterized by home dissonance, child abuse, and inconsiderate parents, which resulted in his delinquency. His father was physically abusive, while his mother perpetrated emotional abuse. Ind thought about killing his parents for over three years and finally did it because he saw no way out of the abuse from his parents. Although the punishment for murder is legally proscribed, Ind does not have a blameworthy frame of mind. His actions resulted from the risk factors his parents exposed him to at home. If he were an adult and of a mature mind, he would have simply walked away from home and lived elsewhere with his abusive parents. I do not think that a sentence of life without the possibility of parole is a just punishment for Jacob Ind. There is enough evidence of the motive of the criminal offense, and it was plainly because of the torture from his parents. It is a cruel and unusual punishment for a teenager to undergo a life sentence without parole for an offense done out self-defense, without any ulterior motive. In fact, Ind believed that the marijuana in his bedroom was a more serious offense that the murder of his oppressive parents. The wealth of characteristics and circumstances attendant to the offense is convincing enough for a lesser sentence by the judge. The PBS website indicates, â€Å"Even some of the jurors who convicted him wonder if he deserved life without parole†. The life sentence without parole was an unfortunate sentence for Jacob Ind. I believe that the death penalty and sentences of life imprisonment are both punitive measures that significantly change the life of a youth offender.